They purchased the Robert Brunton Studios, a 26-acre facility at 5451 Marathon Street for US$1 million. Schulberg, an unerring eye for new talent, to run the new West Coast operations. In 1926, Zukor hired independent producer B. It was this system that gave Paramount a leading position in the 1920s and 1930s, but which led the government to pursue it on antitrust grounds for more than twenty years. With so many important players, Paramount was able to introduce " block booking", which meant that an exhibitor who wanted a particular star's films had to buy a year's worth of other Paramount productions. The Taft building, built in 1923, is visible in the background.īecause Zukor believed in stars, he signed and developed many of the leading early stars, including Mary Pickford, Marguerite Clark, Pauline Frederick, Douglas Fairbanks, Gloria Swanson, Rudolph Valentino, and Wallace Reid. "The Barn") as it appeared in the mid 1920s. DeMille, who would find a suitable site in Hollywood, near Los Angeles, for his first feature film, The Squaw Man. The Lasky company hired as their first employee a stage director with virtually no film experience, Cecil B. Lasky, opened his Lasky Feature Play Company with money borrowed from his brother-in-law, Samuel Goldfish, later known as Samuel Goldwyn. That same year, another aspiring producer, Jesse L.
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Its first film was Les Amours de la reine Élisabeth, which starred Sarah Bernhardt. By mid-1913, Famous Players had completed five films, and Zukor was on his way to success. With partners Daniel Frohman and Charles Frohman he planned to offer feature-length films that would appeal to the middle class by featuring the leading theatrical players of the time (leading to the slogan "Famous Players in Famous Plays"). Hungarian-born founder Adolph Zukor, who had been an early investor in nickelodeons, saw that movies appealed mainly to working-class immigrants. Paramount Pictures dates its existence from the 1912 founding date of the Famous Players Film Company. It is the last major film studio still headquartered in the Hollywood district of Los Angeles.
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Paramount is the fifth oldest surviving film studio in the world after the French studios Gaumont Film Company (1895) and Pathé (1896), followed by the Nordisk Film company (1906), and Universal Studios (1912). Main article: Famous Players Film Company